How can silicon wafer manufacturers innovate in their market promotion?

The following are some innovative marketing promotion methods that silicon wafer manufacturers can try: Product innovation and customized promotion, technological innovation leading the way Increase investment in research and development and launch silicon wafer products with performance advantages, such as Longi Green Energy's Tairui silicon wafers, which have achieved consistent axial resistance distribution. Under the same rod length, the resistivity ratio of the head and tail of the silicon rod can be shortened from 3 times to within 1.5 times. At the same time, the bending strength is increased by 16%, and the anti-fracture ability is stronger. Attract the attention of downstream customers by promoting the technological breakthroughs and performance improvements of the products. Customized services: Based on the battery technology routes, production processes and differentiated demands of different customers, we provide customized silicon wafer products and services. For instance, developing silicon wafers that are compatible with the production equipment and processes of specific customers can help them enhance production efficiency and product quality, address their pain points, and thereby strengthen customer stickiness and market competitiveness. Digital marketing innovation content marketing: Creating valuable content, such as producing videos, animations, graphics and other materials about silicon wafer production processes, technical principles, application scenarios, etc. Through the company's website, social media platforms, industry forums and other channels, the knowledge of silicon wafers and the company's technical strength are disseminated to potential customers, partners and industry professionals in an easy-to-understand way, enhancing brand awareness and professionalism. For instance, produce high-definition videos of the silicon wafer manufacturing process to showcase the company's advanced production equipment and strict quality control procedures. Social media marketing: Promote through social media platforms. Besides the regular release of product information, interactive activities such as online Q&A, technical discussions, and product reviews can also be carried out to attract users to participate. Collaborate with opinion leaders and well-known bloggers in the industry, invite them to experience and evaluate the products, and leverage their influence to expand the brand's reach. For instance, publish the company's technological innovation achievements and industry insights on linkedin and establish connections with professionals