How to evaluate the marketing promotion effect of silicon wafer manufacturers participating in industry exhibitions?

The market promotion effect of silicon wafer manufacturers participating in industry exhibitions can be evaluated from the following aspects: Intuitive data statistics during the exhibition period, booth traffic: Count the number of people entering the booth during the exhibition, which can be done by installing counters at the booth entrance or manual statistics, etc. Higher traffic usually indicates higher attention, but it still needs to be comprehensively evaluated in combination with other indicators. Distribution volume of materials: Record the quantity of promotional materials such as brochures and product catalogues distributed. If a large quantity is distributed, it indicates that there are many potential customers interested in the company's products. However, it is necessary to pay attention to whether the materials are effectively read and saved. Business card collection volume: Count the number of business cards collected from customers, which directly reflects the number of potential customers who have established initial contact with the manufacturer. The more business cards you have, the more potential customer resources you can follow up on later. Customer feedback and interaction situation: On-site consultation volume: Count the number and depth of on-site inquiries from customers regarding products, technologies, cooperation, etc. The large volume of inquiries and in-depth questions indicate that customers have a high level of attention and strong interest in the manufacturer's products and services. The number of potential customers: Based on the communication between sales personnel and customers, determine the number of customers who show a clear intention to cooperate. These customers may have specific demands for the products or be willing to further negotiate on aspects such as prices and cooperation methods. Customer satisfaction survey: At the exhibition site or after it, collect customers' satisfaction evaluations on booth design, product display, staff service and other aspects through questionnaires, on-site interviews and other methods. High satisfaction is conducive to enhancing the company's brand image and promoting subsequent cooperation. Brand exposure and communication effect media coverage situation: Count the number of media reports and media levels obtained during the exhibition, including industry media, mainstream media, etc. Media coverage can increase a brand's exposure and industry influence, and enhance brand awareness. Social media attention: Monitor topics related to the exhibition