The customer groups of photovoltaic module manufacturers mainly include the following categories:
Industrial and commercial enterprise customers: Manufacturing enterprises such as electronics factories, garment factories, and machinery factories consume a large amount of electricity and have high electricity bills. Installing photovoltaic systems can reduce electricity costs, and making use of idle Spaces such as factory rooftops can also increase the energy self-sufficiency rate. Enterprises such as data centers and food processing plants that have high requirements for the stability of energy supply can also use photovoltaic systems as backup power sources to enhance the reliability of power supply.
Rural and remote area residents: Rural residents can install photovoltaic equipment on their rooftops to meet their daily electricity needs, and sell the excess electricity to the power grid to increase their income. For farmers and herdsmen in remote areas, due to the high cost of accessing the power grid, photovoltaic systems are an ideal choice for obtaining electricity, which can solve the problems of unstable power supply or high electricity prices.
Individual customers with strong environmental awareness: As environmental awareness increases, many individuals who care about environmental protection are willing to install photovoltaic systems. They have a high sense of identification with green energy and hope to reduce their reliance on traditional fossil energy and contribute to sustainable development.
Public institution and public institution customers: Schools, hospitals, government agencies and other public institutions and public institutions consume a large amount of electricity. Installing photovoltaic systems can not only reduce energy costs, but also demonstrate support for environmental protection and sustainable development, and have a social demonstration effect. For instance, schools can take it as a practical case of environmental protection education, hospitals can ensure a stable power supply, and government agencies can set an example in energy conservation and emission reduction.
Energy investment clients: Some clients with strong financial strength and a deep understanding of the energy market will view photovoltaic as an investment opportunity, invest in building large-scale photovoltaic power stations, and obtain long-term stable returns by selling electricity.
EPC general contractor: EPC general contractors are responsible for the entire process of design, procurement and construction of photovoltaic power stations and other projects. They are important purchasers of photovoltaic modules and will purchase a large number of photovoltaic modules according to project requirements.
Distributors and installers: Distributors make profits by purchasing photovoltaic modules and selling them to end customers, while installers also purchase modules when providing photovoltaic system installation services to customers. They play an important bridging role in the sales channels of photovoltaic modules.
Overseas market customers: With the global energy transition, the demand for photovoltaic modules in many countries and regions is constantly increasing. For instance, countries and regions such as Europe and Japan, which rely on fossil fuels for power generation, have seen a continuous rise in demand for photovoltaic installations due to the increase in energy prices and the growing emphasis on environmental protection. They are the main markets for China's photovoltaic module exports.