How can silicon wafer manufacturers increase their market share?

Silicon wafer manufacturers can increase their market share in the following multiple ways:

In terms of technological innovation

Increase investment in research and development: Continuously improve the production process, enhance key indicators such as the quality, purity and dimensional accuracy of silicon wafers, and reduce the defect rate. For instance, more advanced crystal growth and cutting technologies can be developed. Longi Green Energy has been making continuous breakthroughs in the manufacturing technology of monocrystalline silicon wafers and has won market recognition with its advanced technology.

Keep up with technological trends: Actively engage in the research and development of technological trends such as large size, thin sheet, and N-type high efficiency. Large-sized silicon wafers can enhance production efficiency and reduce costs. Thinning can reduce material consumption, and N-type silicon wafers have advantages in conversion efficiency and other aspects. For instance, TCL Zhonghuan has enhanced the supply capacity of G12 and N-type advanced production capacity, optimized the product structure, and leveraged its advantages in scale, technology, cost and market.

Carry out cooperative research and development: Establish cooperative relationships with research institutions, universities, etc., jointly conduct technological research and innovation, leverage external scientific research forces to enhance the technological level of enterprises, and accelerate the transformation of technological achievements.

In terms of product quality and service

Establish a strict quality control system: From raw material procurement to every link of the production process, and then to finished product inspection, conduct all-round strict quality control to ensure stable and reliable product quality. Gaojing Solar's silicon wafer production process strictly adheres to a high-standard quality control system, using high-precision detection equipment to ensure a yield rate of over 99% and a yield rate of over 98%.

Provide customized services: Based on the different needs of customers, offer customized silicon wafer products and solutions to meet special application scenarios and personalized requirements, and enhance customer stickiness.

Improve after-sales service: Establish a professional after-sales service team to promptly respond to and solve problems encountered by customers during use, provide technical support and training, and enhance customer satisfaction.

In terms of cost control

Optimize the production process: By improving production techniques, enhancing equipment utilization, and optimizing production layout, etc., increase production efficiency and reduce the production cost per unit of product. For instance, TCL Zhonghuan has improved through thinning and thinning processes, increasing the rate of A-grade products. Under the same silicon wafer thickness, the number of wafers produced per kilogram is significantly ahead of the industry average by 5.

Strengthen supply chain management: Establish long-term and stable cooperative relationships with suppliers and strive for more favorable purchase prices and supply terms. Meanwhile, optimize inventory management to reduce inventory costs and procurement costs. Gaojing Solar Energy collaborates with numerous high-quality suppliers, leveraging the advantages of large-scale procurement to obtain cost-effective raw material prices. It also works with manufacturers to optimize product design and technical standards, reducing cost waste.

Achieving economies of scale: Rationally plan capacity expansion. Once a certain production scale is reached, the fixed cost per unit of product will decrease, making it more competitive in terms of price. However, attention should be paid to changes in market demand to avoid excessive expansion leading to overcapacity.

In terms of market expansion

Expand the customer base: In addition to cooperating with traditional downstream battery cell manufacturers and module manufacturers, it is also possible to actively explore emerging markets, such as establishing partnerships with electronic equipment manufacturers and research institutions, to broaden the application fields of products and the customer base.

Strengthen brand building: Through advertising promotion, participation in industry exhibitions, holding technical seminars and other means, enhance the brand awareness and reputation of the enterprise, establish a good brand image, and increase customers' recognition and trust in the brand.

Implement a global strategy: Actively layout overseas markets. Silicon wafer manufacturers seek customers and partners worldwide, leveraging the market demands and resource advantages of different regions to increase market share. For instance, TCL Zhonghuan has been promoting its business globalization and industrial globalization strategies, maintaining long-term and stable cooperation with customers in regions such as Europe, South Korea, and Southeast Asia, and advancing the Saudi crystal wafer project to further expand its global market influence.